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Hofbräuhaus Franchise

The world-famous Hofbräuhaus brand offers a unique atmosphere, dining experience & beer culture to
the world. It offers you a sound business structure & opportunity to invest in a lucrative future with
concepts ranging from brew pubs and large restaurants to smaller restaurants and even to Hofbräu
express restaurants offering quick-serve options of our famous fare.

Franchise

The world-famous Hofbräuhaus brand offers a unique atmosphere, dining experience & beer culture to the world. It offers you a sound business structure & opportunity to invest in a lucrative future with concepts ranging from brew pubs and large restaurants to smaller restaurants and even to Hofbräu express restaurants offering quick-serve options of our famous fare.

Brew Pub

This concept dates back to the 19th century when a brewery was still part of the original Hofbräuhaus in Munich and was already open to the public.

It features a Bier Hall and a Biergarten with an on-site microbrewery, which brews original and seasonal varieties in accordance to the German Purity Law. Brew Pubs with its on-site brewery resemble the original Hofbräuhaus in Munich setup. Existing Brew Pub concepts can be viewed on the locations page.

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  • 15,000 square feet (minimum overall size + parking)
  • 8,000 square feet guest area
  • 500 interior seats (minimum)
  • 200 outside seats (where possible)
  • 200 parking spaces

View floor plan

  • Estimated initial investment $5.7 Million - $15 Million (depending on size, property purchase price, lease, etc.)
  • High volume location supporting an annual guest volume of 250,000 - 300,000
  • 15-year term

Large Restaurant

This concept also features a Bier Hall and Biergarten, but not a microbrewery.

The beer is imported directly from Munich, Germany. Existing Large Restaurant concepts can be viewed on the locations page.

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Restaurant with man drinking beer
  • 13,000 square feet (minimum overall size + parking)
  • 8,000 square feet guest area
  • 500 interior seats (minimum)
  • 200 outside seats (where possible)
  • 200 parking spaces

View floor plan

  • Estimated initial investment is $3.6 Million - $13 Million (depending on size, property purchase price, lease, etc.)
  • High volume location supporting an annual guest volume of 250,000 - 300,000
  • 15-year term

Small Restaurant

Featuring a smaller size, this concept boasts a neighborhood appeal with an ambiance that reflects a true Hofbräuhaus experience. The beer is imported from Munich, Germany.
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Small Restaurant 
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  • 3,000 square feet minimum
  • 200 - 500 interior seats
  • 50 - 200 exterior seats (where possible)
  • Parking in accordance with city & state laws
  • Estimated initial investment is $1.3 Million - $6 Million (depending on size, property purchase price, lease, etc.)
  • High volume location which supports an annual guest volume of 100,000 - 150,000
  • 10-year term

Hofbräu Express

This is a quick service concept offering Bavarian-inspired sandwiches, sausages, burgers, salads and imported Hofbräu beer. They are commonly located within a mall or airport.
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  • Minimum of 500 square feet
  • No seating requirement
  • No parking requirement
  • Estimated initial investment is $251,000 - $524,000
  • Annual guest volume of 300,000 - 400,000
  • 5-year term
THIS IS NOT AN OFFER TO SELL A FRANCHISE. AN OFFER, IF ANY, MAY BE MADE ONLY AFTER YOU RECEIVE A FRANCHISE DISCLOSURE DOCUMENT.

All financing, construction and operations are the responsibility of the franchisee. A proof of financial capabilities as well as operational experience is required from persons making a serious inquiry if they expect a response from Hofbräuhaus of America LLC.

Inquiries from qualified interested parties should include reason for interest, background, financial means or sources to finance such operations.